Why is a custom domain name necessary for a blog?
Those of us who are bloggers have entered the world of blogging from BlogSpot.com or WordPress.com. And new bloggers also start through these platforms.
Because to start blogging on these platforms, the investment is almost zero. It's totally free. And at the same time it is also quite safe.
So it is also very easy for any blogger to learn this. If we do any mistake in this then we can easily rectify it.
That is why in this post today we will talk about a mistake / topic that new bloggers often make in the early stages of their blogging. And this topic is "Custom Domain Name". Because it seems a bit professional to see a custom domain name.
When a new blogger signup on WordPress.com or BlogSpot at the time of setup of his blog. So they get a domain name. For example -
yourblogname.blogspot.com
yourblogname.wordpress.com
Now you can see here that this domain name is looking a bit awkward. And it doesn't even look professional.
Many bloggers who use free blogging platform for blogging. Most of them do not like to spend money on a custom domain name. And they maintain their blog on the sub-domain itself for a long time.
Because they feel that later they will convert their own sub-domains to custom domains later. And if they think so. If it is possible, then it is not true at all. Even if they do this, then many problems will arise in front of them, which will not be easy to deal with.
What are the disadvantages without a custom domain name?
If we later come from sub domain name to custom domain name. So we will have many types of losses. Which I will tell you step by step.
Let's assume that if a blogger is using a sub domain name for his blog for the last one year. And a lot of web traffic is coming to his blog. So his blog must have created some Domain Authority (DA). But if he changes all the domain names of his blog to a custom domain name, then his DA will be zero ( 0 ) again. All the old DAs will be finished.
When you search your blog in the search engine, your new blog address will not appear in the search engine for some time. Because google takes time to go from old domain to new domain (after 301 redirection).
You will need to update your Google Analytics and Webmaster Tools account for your new blog name to appear in search engines.
You will have to submit the sitemap again to all the search engines.
Your blog address will have to be updated again in all social media profiles.
When you shift from subdomain to custom domain, you will have to re-brand the blog again.
Apart from this, all the types of backlinks you may have made on the old blog will be over. You will have to work on this again and again.
So far you must have understood that what are the disadvantages? Now we will know further what are its benefits?
What are the benefits of custom domain name?
You can perform better in the google search engine because search engines mainly google, yahoo give more importance to custom domains rather than .blogspot.com or .wordpress.com.
Apart from this, the chances of getting your AdSense account approved early will also increase to a great extent.
You can also create a custom email id like contact@yourdomain.com instead of Gmail or Yahoo email.
Instead of a long blog name, you will get an easy and short domain name. Which can be easily remembered by anyone.
Root level domains (custom domains) look more impressive and reliable. If you want to make money through blogging, then choose Root level domain instead of free subdomain.
The best part is that you will have a brand name from day one.